Cart
Free Shipping in Australia
Proud to be B-Corp

The Entrepreneur's Book of Checklists Robert Ashton

The Entrepreneur's Book of Checklists By Robert Ashton

The Entrepreneur's Book of Checklists by Robert Ashton


$17.19
Condition - Like New
Only 1 left

Summary

Starting up in business? Here's the book to remind you what you can't afford to forget. And to tell you what to do when you don't know what to do. It's your checklist for success.

The Entrepreneur's Book of Checklists Summary

The Entrepreneur's Book of Checklists: 1000 tips to help you start and grow your business by Robert Ashton

"If you are the sort of person who would love to start a business of your own but have not yet dared to take the plunge because you have no idea of where to start, The Entrepreneur's Book of Checklists could go a long way to reducing the sense of panic and introducing some clarity and order into your life when you need it most." The Sunday Times "This book is full of the stuff the 'experts' never tell you, use it as your shortcut to success". Rowan Gormley, entrepreneur and wine lover. Recruited by Richard Branson to set up Virgin Direct and now CEO of Virgin Wines Whether you've recently started a business, or are still thinking about it, suddenly everything is down to you. Here's the book to help you think of everything - and do the right thing at the right time. It's the book of lists that no business can afford to start up without..."The Entr"epreneur's Book of Checklists is not written to be read from cover to cover, more to become an invaluable source of reference at every stage of the small business journey. As important as an evangelist's bible, or a car mechanic's workshop manual, this book will be used, heavily bookmarked and become a much worn friend. Use the index and chapter summaries to find your way to the checklist you need today. Then, keep the book by your desk, bed or armchair and refer to it whenever doubt or choice confronts you. Packed with examples of businesses that started up just like you, everyone who contributed to this book wants you to succeed as they have done. The "Entrepreneur's Book of Checklists" is your first step to joining their success.

About Robert Ashton

Robert Ashton has started three businesses and sold two. Currently he is establishing Norfolk Community Foundation, he is also developing a number of 'Enterprise Colonies' where young businesses can flourish within a safe, supportive environment. He is a true entrepreneur, eager to share opportunities with others. A prolific business author, he writes for a number of business journals and national newspapers and the author of Copywriting in a Week.

Table of Contents

The book will be written to a specific format: on the left hand pages will be the running text, describing the particular issues and challenges of each topic, and using short case examples to illustrate points - on the opposing right hand page will be the checklist for that topic. As such it will be extremely dippable and very user friendly. It will have the same 'two pages to a topic' appeal of Rules of Work. CHAPTERS *inspiration - generating your winning idea*goals - matching the idea to your personal aspiration*knowledge - researching your idea/reality checking*business plan - convincing yourself and others*investment - how to fund start-up and growth*branding - choosing business and product names*sales - routes to market, avoiding the blind alleys *profits - estimating and recording costs, especially time*taxes - expecting the often unexpected*cash flow - keeping the ship afloat*bills - how to avoid bad debts and pay suppliers*home - premises, the why/where/how/how not*people - recruiting without fears of future tears*motivation - adding momentum and magic*control - leading or encouraging an MBO*surprises - predict and overcome unexpected hurdles*helpers - people who might help you, or hinder you. *balance - when to work and when to play*philanthropy - how to help yourself by helping others*exit - selling your successful business

Additional information

GOR010544298
9780273694397
0273694391
The Entrepreneur's Book of Checklists: 1000 tips to help you start and grow your business by Robert Ashton
Used - Like New
Paperback
Pearson Education Limited
2004-09-09
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - The Entrepreneur's Book of Checklists