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The Definitive Business Plan By Richard Stutely

The Definitive Business Plan by Richard Stutely

Condition - Very Good
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A good business plan is the difference between success and not even getting the chance to try. This is the ultimate guide to business planning: whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management.

The Definitive Business Plan Summary

The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs by Richard Stutely

Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.

The Definitive Business Plan Reviews

Praise for The Definitive Business Plan: "Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist "If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist "This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd "A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London

About Richard Stutely

Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk reviewing, preparing and using plans. He has handled business plans on every scale as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.

His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.

Table of Contents

Foreword xii Introduction to Second Edition xix 1. What's it all about 2. A Winning Presentation 3. Getting down to it 4. Know Yourself 5. Know the World 6. The Core of Your Plan 7. About these Numbers 8. Getting to Gross Profit 9. Getting to Net Profit 10. Funding the Business 11. Managing Risks 12. Getting it Approved 13. Now Make it Happen Appendix: Case - Tetrylus Inc business plan

Additional information

The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs by Richard Stutely
Used - Very Good
Pearson Education Limited
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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