Name: Corporate Strategy By Richard Lynch
SKU: 9780273701781
Price: 39.99 AUD
Availability: OutOfStock

Corporate Strategy Summary

Corporate Strategy by Richard Lynch

A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.

Part One -- An Introduction to Corporate Strategy 1. Corporate Strategy 2. A Review of Theory and Practice Part Two -- Analysis of the Environment 3. Analysing the Environment -- the basics 4. Analysing Markets and Competitors 5. Analysing Customers Part Three -- Analysis of Resources 6. Analysing Resources -- The Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operational Resources Part Four -- The Purpose of the Organisation 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose Delivered Through Corporate and Business Objectives Part Five -- Developing the Strategy 13. Developing Strategic Options -- the Prescriptive Process 14. Strategy Evaluation and Development -- the Prescriptive Process 15. Finding the Route Forward -- Emergent and Prescriptive Approaches 16. Organisational Structure and Style and People Issues Part Six -- The Implementation Process 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies 19. International Expansion and Globalisation Strategy 20. Strategy Dynamics and Entrepreneurial Strategy 21. Managing Strategic Change 22. Building a Cohesive Corporate Strategy

Additional information

Sku

GOR002201558

ISBN 13

9780273701781

ISBN 10

0273701789

Title

Corporate Strategy by Richard Lynch

Author

Richard Lynch

Condition

Used - Very Good

Binding type

Hardback

Publisher

Pearson Education Limited

Year published

2005-12-20

Number of pages

864

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Corporate Strategy Richard Lynch

Corporate Strategy by Richard Lynch

Summary

Corporate Strategy Summary

Corporate Strategy by Richard Lynch

Table of Contents

Additional information

Customer Reviews - Corporate Strategy