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Smart Retail Richard Hammond

Smart Retail By Richard Hammond

Smart Retail by Richard Hammond


$17.99
Condition - Very Good
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Summary

This retail manual uncovers the key elements that separate the great retailers from the average, the killer brands from the also-rans. Covering everything from creating the ultimate retail experience to understanding your customer, the book provides practical ideas and strategies.

Smart Retail Summary

Smart Retail: Turn your store into a sales phenomenon by Richard Hammond

Work in retail for any length of time and it gets into your system. There's something about shop-based selling - it's immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it's the least understood of all business practices.

Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail - the simple yet effective strategies your competitors have forgotten and how use data to drive profit and growth.

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

Smart Retail Reviews

This is easy to read, thought provoking stuff from Hammond, who boasts 21 years of retail-related experience. - Retail Systems April 2008

About Richard Hammond

Richard Hammond has lived and breathed retail at every level - as a wide-eyed kid, in executive positions within Head Office teams and latterly as a consultant, specialising in retail. In his consulting work, Richard has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their people.

Table of Contents

Part 1 You

1 Money where your mouth is

2 Rising above the crowd

3 Rolling those snowballs

Part 2 Team

4 What's the Big Idea?

5 How to build great teams

6 How to get people out of bed

7 All we need is a little better everytime

Part 3 Customer

8 How to make more money

9 Great customer service

10 A little stuff about strategy and why it's even worth bothering reading about

11 Promote or die

12 Marketing for real people

13 A brief history of retail

Part 4 Store

14 Discovery

15 The great big theatre of shop

16 Store environment

Epilogue - and we're done?

Additional information

GOR001830553
9780273712770
0273712772
Smart Retail: Turn your store into a sales phenomenon by Richard Hammond
Used - Very Good
Paperback
Pearson Education Limited
2007-11-20
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Smart Retail