Retail is amazing. It is immediate, exciting, risky, and downright tough. Running shops gets into the bloodstream. But at a time when retail takes credit for saving whole economies it is still possibly the least understood of all business practices. Smart Retail is your ticket to a better retail life. 'A really practical and helpful guide, essential reading for anyone involved in retailing' Charles Dunstone, CEO, The Carphone Warehouse 'A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.' Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges) 'This book is full of practical good things to make running stores that bit easier to get right.' Julian Richer, Chairman and Founder, Richer Sounds 'This is how it's done.' Umesh Vadodaria, General Manager, PC World This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers.Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success. 'A book about doing it.' Allan Leighton, Chairman, Royal Mail (former CEO, ASDA). 'I thoroughly enjoyed every minute of it.' Simon Stephens, District Manager, Sunglass Hut 'This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels' James Heneage, Managing Director and Founder, Ottakars plc 'Very much to the point and a great practical guide to retailing' John Thornton, Chairman, Thorntons plc