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Communication Research Measures II Rebecca B. Rubin (Kent State University, USA)

Communication Research Measures II By Rebecca B. Rubin (Kent State University, USA)

Communication Research Measures II by Rebecca B. Rubin (Kent State University, USA)

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Communication Research Measures II Summary

Communication Research Measures II: A Sourcebook by Rebecca B. Rubin (Kent State University, USA)

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are the best of the best from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables.

Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

About Rebecca B. Rubin (Kent State University, USA)

Rebecca B. Rubin (Ph.D., University of Illinois, 1975) is Professor Emerita at Kent State University (Ohio, USA), having served as Director of the KSU Communication Research Center and Graduate Coordinator of the School of Communication Studies. Her areas of expertise include interpersonal relationship development, communication competence assessment, instructional communication, and the interface of personal and mediated communication. Besides having written or edited several books and chapters-including Volume I of Communication Research Measures: A Sourcebook--and serving recently as the Educational Communication Area Editor of the International Encyclopedia of Communication, Becky's research has been published in many communication journals, placing her as one of the most prolific researchers in the discipline. Alan M. Rubin (Ph.D., University of Illinois at Urbana-Champaign) is Professor Emeritus and Director Emeritus of the School of Communication Studies at Kent State University (Ohio, USA). He has studied the uses and effects of the media, including news and entertainment, personal and mediated communication, and newer communication technologies. In addition to books and chapters, he has published in such journals as the Journal of Communication (JOC), the Journal of Broadcasting & Electronic Media (JOBEM), Human Communication Research, and Communication Research. He is past editor of the JOC and JOBEM, and has served on numerous editorial boards and as a consultant to media, industry, and education. He is a Fellow of the International Communication Association and received the Distinguished Scholar Award from the Broadcast Education Association. Elizabeth E. Graham (Ph.D. Kent State University, 1987) is a professor in the School of Communication Studies at Ohio University (USA). She teaches courses in interpersonal communication, research methods, and statistics on the undergraduate and graduate level. Her research interests include communication in families experiencing transition, change, and reconfiguration. In addition to contributing to the first volume of the Research Measures: A Sourcebook, her research has been published in Communication Monographs, Communication Education, Communication Quarterly, Western Journal of Communication, Communication Research Reports, and Communication Reports. She also serves on several editorial boards. Until recently, Beth was the University Ombuds at Ohio University. Elizabeth M. Perse (Ph.D., Kent State University, 1987) is Professor and Chair of the Department of Communication at the University of Delaware, Newark (USA). She is currently researching and teaching mass communication theory and the uses of newer communication technologies. She has been identified as a prolific researcher in Communication, having published one scholarly book, two textbooks, and more than 50 journal articles and book chapters. Her research has been published in such journals as Journal of Broadcasting & Electronic Media, Communication Research, Journal of Communication, Human Communication Research, Communication Quarterly, Communication Research Reports, Journalism Quarterly, and Health Communication. Betsy serves on several editorial boards and is a past Chair of the Mass Communication Division of NCA. David R. Seibold (Ph.D., Michigan State University, 1975) is Professor of Communication (Division of Social Sciences), and Co-Director of the Graduate Program in Management Practice (College of Engineering), at the University of California, Santa Barbara (USA). Author of more than 100 publications on organizational communication, group processes, and interpersonal influence, his scholarship has appeared in all of the major journals in communication and in venues across nearly a half-dozen disciplines. He has received numerous research and teaching awards, and in 2006 was elected a Distinguished Scholar in the National Communication Association. A former chair of interpersonal, group and organizational communication divisions in the International Communication Association and the National Communication Association, Dave also is a past editor of the Journal of Applied Communication Research and serves on the boards of many other journals. He also has consulted widely with many more than 75 business, government, and health organizations.

Table of Contents

Part I

Measurement Trends and Issues

Measurement in Family Communication - Elizabeth E. Graham & Joseph P. Mazer

Measurement in Organizational and Group Communication - David R. Seibold

Measurement in Health Communication - Nichole Egbert & Rebecca B. Rubin

Measurement in Instructional Communication - Rebecca B. Rubin

Measurement in Cross-Cultural and Intercultural Communication - David R. Seibold, Rebecca B. Rubin, & Alan M. Rubin

Measurement in Interpersonal Communication -- Elizabeth E. Graham & Scott Titsworth

Measurement in Mass Communication - Elizabeth M. Perse

Part II

Measure Profiles

Affectionate Communication Index

Attachment Style Measure

Aukland Individualism and Collectivism Scale

Child-Parent Communication Apprehension

Cognitive Elaboration Scale

Communication Functions Questionnaire

Communicative Response to Romantic Jealousy Scale

Family Communication Standards Instrument

Group Development Questionnaire

Humor Orientation Scale

Individuals' Criteria for Telling Family Secrets

Intercultural Development Inventory

Interpersonal Communication Competence Scale

Interpersonal Dominance Instrument

Learner Empowerment

Listening Styles Profile

Marital Opinion Questionnaire

Measure of Source Credibility

Medical Communication Competence Scale

Normative Message Processing Scale

Organizational Assimilation Index

Organizational Dissent Scale

Organizational Listening Survey

Organizational Reputation Scale

Organizational Temporality Scale

Organizational-Public Relationship Scale

Patient Self-Advocacy Scale

Perceived Message Sensation Value Scale

Perceived Power Measure

Perceived Teacher Confirmation Scale

Perceptions of Television Reality

Personal Report of Marital Virtues Scale

Presence Questionnaire

Reactance Restoration Scale

Relational Distance Index

Relational Maintenance Strategy Measure

Relational Uncertainty Measure

Reticence Scale

Revised Family Communication Pattern Instrument

Revised learning Indicators Scale

Risk Behavior Diagnosis Scale

Sad Film Scale

Self-Assessment Manikin

Self-Construal Scales

Sexual Harassment Proclivity Index

Small Group Relational Satisfaction Scale

Small Group Socialization Scale

Social Presence Scale

Socio-Communicative Style

Student Motives to Communicate Scale

Teacher Misbehaviors Scale

Television Addiction Scale

Television Mediation Scale

Third Person Effect

Topic Avoidance

Willingness to Censor Survey

Part III

Measures Imported from Related Disciplines - Alan M. Rubin

Aggression, Hostility, and Anger


Locus of Control


Need for Cognition

Personality Traits


Sensation Seeking

Shyness and Sociability

Social Desirability

Author Index

Subject Index

Additional information

Communication Research Measures II: A Sourcebook by Rebecca B. Rubin (Kent State University, USA)
Taylor & Francis Inc
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