Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Regions by Philip Kotler
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Marketing Places
Summary
Offers a systematic analysis of why so many places have fallen on hard times, and makes recommendations on what can be done to revitalize a place's economy. The authors argue that the key to economic development is strategic marketing, which involves having a vision of what a place can be.
Marketing Places Summary
Additional information
GOR009928220
9780029175965
0029175968
Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Regions by Philip Kotler
Used - Well Read
Hardback
Simon & Schuster
19930301
320
N/A
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