This practical, comprehensive book reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events. You'll discover: - Why seminars and workshops are key to substantial growth - How to plan and market your events - How to find hundreds of new prospects and achieve conversion rates approaching 100 per cent - How to niche your seminars to achieve the highest levels of attendance and profitability - How and when to charge for your seminars - How to get your message across with clarity, confidence and conviction - How to build instant rapport with your seminar delegates - and much, much more Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it this one!