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Marketing Strategy By Peter Maple

Marketing Strategy by Peter Maple

Condition - Very Good
$26.49
5 in stock

Summary

Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.

Marketing Strategy Summary

Marketing Strategy: For Effective Fundraising by Peter Maple

This addition to the "Fundraising" series looks at the key role played by marketing in successful fundraising. Drawing on the experiences of the author at the YMCA, Arthritis Care, Leonard Cheshire, Brook Animal Hospital and other charities, with contributions from many experts in the field, the book covers: why charities need marketing and why marketing needs charities; a brief history of marketing; preparing a marketing strategy; the charity as a brand; stakeholders and shareholders; volunteers - the unique benefit proposition; marketing communications; reaching the right audiences; marketing in the future; and jargon-busting marketing.

Additional information

GOR002041549
9781903991381
1903991382
Marketing Strategy: For Effective Fundraising by Peter Maple
Used - Very Good
Paperback
Directory of Social Change
2003-04-23
168
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Strategy