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Marketing Paul Reynolds

Marketing By Paul Reynolds

Marketing by Paul Reynolds


$24,39
Condition - Very Good
Only 2 left

Summary

Designed for those taking a first course in marketing and focusing on the needs of the business studies/modular student. This book aims to provide an international view that takes the reader to the heart of contemporary global marketing issues.

Marketing Summary

Marketing by Paul Reynolds

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing.

This book:
* is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student
* provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study
* has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues

'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.

About Paul Reynolds

Geoff Lancaster, Paul Reynolds

Table of Contents

Introduction to marketing; The marketing-orientated organisation;The marketing environment; The functions of marketing; Market segmentation, targeting and positioning of marketing; Buyer behaviour; Marketing communications I; Marketing communications II - personal selling; Channels of distribution; Physical distribution management; Pricing; Product policy; Marketing research; Sales forecasting; International marketing; International marketing; Societal marketing; Marketing strategy, planning and control; The use of Internet technology in marketing; Customer care and customer relationship management

Additional information

GOR002477267
9780750643818
0750643811
Marketing by Paul Reynolds
Used - Very Good
Paperback
Taylor & Francis Ltd
20011012
448
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing