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Visual literacy Paul Messaris

Visual literacy By Paul Messaris

Visual literacy by Paul Messaris


$22.99
Condition - Very Good
Out of stock

Summary

How do picturesboth moving and stillcreate for us an almost palpable world of objects and events? With this question in mind, Paul Messaris analyzes the process by which people interpret and respond to visual media (movies, TV, photographs, drawings, and the arts) and discusses the social and political agendas that may underlie the use of visual manipulation.

Visual literacy Summary

Visual literacy: Image, Mind, And Reality by Paul Messaris

Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.

Table of Contents

* Four Aspects of Visual Literacy * The Interpretation of Still Images * The Interpretation of Film and Television * General Cognitive Consequences of Visual Literacy * Awareness of Artistry and Manipulation * Conclusion: Other Questions, Other Literacies.

Additional information

GOR007471494
9780813319377
0813319374
Visual literacy: Image, Mind, And Reality by Paul Messaris
Used - Very Good
Paperback
Taylor & Francis Inc
19940126
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Visual literacy