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The Power Of Industrial Brands: An Effective Route To Competitive Advantage By Paul Hague

The Power Of Industrial Brands: An Effective Route To Competitive Advantage by Paul Hague

Condition - Very Good
$46.99
Out of stock

Summary

Explains the importance of branding and explores how an understanding of the functions of an industrial brand can form the basis of successful marketing. The authors offer practical advice on how to measure, understand and successfully exploit the power of the brand in industrial marketing.

The Power Of Industrial Brands: An Effective Route To Competitive Advantage Summary

The Power Of Industrial Brands: An Effective Route To Competitive Advantage by Paul Hague

Marketing directors, marketing managers, brand managers, advertising managers, marketing service managers, managing directors, students on marketing and business course.

Table of Contents

Industrial buying behaviour; brands and industrial markets; analysing brands; building industrial brands; brand management.

Additional information

GOR003426685
9780077078393
007707839X
The Power Of Industrial Brands: An Effective Route To Competitive Advantage by Paul Hague
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1994-09-01
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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