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Hooked Patrick Fagan

Hooked By Patrick Fagan

Hooked by Patrick Fagan

Reviews:
$19.49
Condition - Very Good
Only 2 left
Very Good$19.49Good$19.49New$38.29

Summary

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Hooked Summary

Hooked: Why cute sells...and other marketing magic that we just can't resist by Patrick Fagan

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

About Patrick Fagan

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.

Table of Contents

About the Author Thanks and Acknowledgements Contents LET'S GET READ AN INTRODUCTION THE SCIENCE OF COMMUNICATION THE BRAIN FIRST: INVITE ATTENTION PRIMAL AFFECTIVE SELF-RELEVANT SURPRISING SECOND: IGNITE THINKING MYSTERY EASE NARRATIVE THIRD: INCITE ACTION MEMORY AUTOPILOT PRIMING PUTTING IT TO USE YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION PROMOTIONS THE PSYCH OF LIKE DIRECT MAIL IN THE OFFICE TEST, TEST, TEST CONCLUSION Notes

Additional information

GOR009214919
9781292074429
1292074426
Hooked: Why cute sells...and other marketing magic that we just can't resist by Patrick Fagan
Patrick Fagan
Used - Very Good
Paperback
Pearson Education Limited
2016-05-16
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Hooked