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Digital Business Transformation Nigel Vaz

Digital Business Transformation By Nigel Vaz

Digital Business Transformation by Nigel Vaz

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Digital Business Transformation Summary

Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next by Nigel Vaz

Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

About Nigel Vaz

NIGEL VAZ is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, The Financial Times, and The Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame.

Table of Contents

PREFACE xvii Section 1 NOW 1 1 The Death of Business as Usual 3 It's All Change 3 Truth, Knowledge, Vision 4 Constant Beta 9 Digital Assets and Liabilities 10 Digital Business Transformation: Why It's More Than Just Technology 12 2 The Four Forces of Connected Change 15 Customer Behaviors 16 Technological Change 18 Business Models 23 Societal Change 26 3 What Is Slowing Down Established Businesses? Blocks, Brakes, and Behaviors 31 Top-down Decision Making 33 Organizational Silos 33 Legacy Technology 36 Short-termism 38 Talent Shortages 38 Values and Culture (and Purpose) 40 "Not Invented Here" 41 Section 2 NEXT 45 4 Characteristics of a Digital Business 47 The Inconvenient Truth 47 Decoding What Digital Companies Do Well 49 Decoding How They Do It 52 5 The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation 57 The Two BHAGs of Digital Business Transformation 58 Goal 1: Developing the Muscle of Continuous Change (the PS How) 59 Goal 2: Building the Capability to Identify and Realize Value (SPEED) 61 6 Strategy 65 Swarm Intelligence 65 The Role of Strategy 66 Anchor Strategy on Your Customer, Not Your Competition 67 Determine "Where to Play" by Looking at Your Market Differently (the D-3 Model) 68 "How to Win": View Your Transformation as a Portfolio of Moves 71 Build "Your" Capabilities: The Partner Ecosystem 73 Bringing Products to Market: The Elusive Product-Market Fit 75 7 Product 77 Operating in Constant Beta 77 The Relentless Hunt for Value 79 The Inconvenient Truths of Product 79 The Forces of Change in Product 81 Agile, Lean, and DevOps 82 Banking Case Study: Transforming Product 85 8 Experience 89 Everything in Your Business Contributes to Your Customer Experience 89 What Is Experience, Anyway? 90 Orienting to the Customer 93 Brand Is the Experience and Experience Is the Brand 95 Data and Computation 100 What Makes a Great Experience? LEAD (Light, Ethical, Accessible, Dataful) 104 9 Engineering 107 Technology as a Cost Center to Technology as a Value-driver 108 Spaghetti Tech: The Layers of Enterprise IT 110 Moore's Law 110 Legacy Technology 111 The Impact of Product and Rise of Engineering 112 Technology and Engineering 114 Architecture: Cloud 115 Microservices 116 Ways of Working: Agile, Lean, DevOps 118 Engineers 119 Automation 120 It's All About the Talent 120 10 Data 123 Data as an Asset 125 Getting Started with Data 126 Utility: How Do You Get Useful Data on the Right Audience? 128 Data Architecture: Is the Data in a Format and Structure That Are Accessible? 130 Data Science and Artificial Intelligence 131 Designing for Data: How Do You Design Your Products, Services, and Experiences to Collect Data? 133 Ethics: How Does Becoming Data-led Impact Your Ethical Responsibility? 133 11 Leading a Gryphon Organization 137 Learning to Think Differently 138 Characteristics of a Gryphon Organization 140 Section 3 HOW 147 12 Components of Successful Digital Business Transformations 149 1. Always Remember the Ultimate Goals of Digital Business Transformations (the DBT BHAGs) 149 2. Align the Team Around a Shared Vision 150 3. Get C-level Buy-In 151 4. Anchor in Outcomes 151 5. Seize Your Quick Wins and Communicate 152 6. Move Fast 153 7. Be Thoughtful About Your Governance Choices 154 8. Choose Partners Who Will Co-create and Are a Fit for Your Team 155 9. Keep Your Teams Small and Cross-functional 156 10. Consider New Approaches to Funding That Match the Way Projects Work 157 13 What Transformation Journeys Actually Look Like 159 They Are Never a Straight Line 159 They Require Treating Digital as More than a Channel 161 They Are Almost Always Driven by Uncertainty 163 Without a Clear Vision, Functions Get Disconnected Fast 165 The Many Paths to Transformation 166 14 The Beginning 169 Why There Is No "End" 169 Where Do We Go from Here? 170 What's in Your Digital Moat? 173 What Are You Building? 173 Everyday Superheroes 174 NOTES 177 ACKNOWLEDGMENTS 185 INDEX 189

Additional information

Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next by Nigel Vaz
John Wiley & Sons Inc
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