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Jaguar Nigel Thorley

Jaguar By Nigel Thorley

Jaguar by Nigel Thorley

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Summary

Jaguar and its advertising agencies have produced a vast and varied range of promotional literature. This volume brings together a variety of this material, which tells not only the story of the company and its cars, but also social history throughout the period. It is of interest to Jaguar enthusiasts.

Jaguar Summary

Jaguar: Marketing the Marque - The History of Jaguar Seen Through Its Advertising, Brochures and Catalogues by Nigel Thorley

With over 80 years of continuous production and a wealth of models made during that time, Jaguar and its advertising agencies have produced a vast and varied range of promotional literature. This handsome volume brings together a variety of this fascinating material, which tells not only the story of the company and its cars, but also social history throughout the period. This book will be a fine addition to the bookshelves of Jaguar enthusiasts everywhere.

Jaguar Reviews

BRSCC Racing News (UK), May 2007Marque guru Nigel Thorley provides a fresh take on the company's history by delving into the marketing material used to promote the brand over the years.

About Nigel Thorley

Nigel Thorley is a respected Jaguar historian who has written numerous books about the marque, and was a founder member of the Jaguar Enthusiasts' Club. His titles for Haynes include Great Cars: Jaguar Mark 1 & 2, Great Cars: Jaguar E-type and Jaguar: All the cars. He lives at Auckley, near Doncaster.

Table of Contents

Introduction. The need for marketing material, a review of changing practices over the years and comparison with the competition. 1931-1948 - The Early Days. Starting with the SS1 and covering the whole of production prior to the introduction of the Mark V. 1948-1959 - The Era of Grace, Space, Pace. The profitable fifties when artwork was still used extensively. Covering all the XKs from 120 through to 150, the Mark VII to IX saloons and the first compact Jaguars. 1959-1968 - The Good and the Bad. The successful sixties with an increased model range brought both luxury brochures and mundane ones. Covering the Mark 2, E-type, Mark X, S-type/420 and Daimler derivatives. 1968-1984 - The British Leyland Era. Corporate ownership and the adverse effects on marketing. Covering later E-types, XJ Series 1, 2 and 3, and XJS. 1985-1994 - Return to Quality. Privatisation and the revitalisation in quality and reputation. Covering the last of the XJ Series 3, XJ40 and very late XJS. 1995-Present - Superlative Detail. Quality, choice and constant revision of marketing material. Covering X-300, XJ8, XK8, S-type, X-type and X-350.

Additional information

GOR010584168
9781844253319
1844253317
Jaguar: Marketing the Marque - The History of Jaguar Seen Through Its Advertising, Brochures and Catalogues by Nigel Thorley
Nigel Thorley
Used - Like New
Hardback
J H Haynes & Co Ltd
20061221
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Jaguar