HOW-TO TIPS FROM 20 NATIONAL GEOGRAPHIC PHOTO EXPERTS who curate each chapter and provide photography tips, advice, ideas, insights, and inspiration. MORE THAN 200 STUNNING PHOTOS: Awe-inspiring landscapes, fascinating street photography, whimsical foodscapes, captivating portraits, exotic travel destinations, dramatic black-and-white photography, and much more. BROAD ONLINE COMMUNITY: The Your Shot community currently includes 168,000 members in the U.S. and Canada. Promotion on the website, through National Geographic magazine, and other National Geographic media will be a big boost to sales. SPOKESPERSON IS NATIONAL GEOGRAPHIC PHOTOGRAPHER LYNN JOHNSON who is well-known and beloved in the Your Shot community. STRONG CATEGORY: Photography is one of National Geographic's top-selling categories. ENTHUSIASM AMONG CONSUMERS: The concept for this book tested very strong in market research studies.