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Management Morgen Witzel (University of Exeter, UK)

Management By Morgen Witzel (University of Exeter, UK)

Management by Morgen Witzel (University of Exeter, UK)

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Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Management Summary

Management: The Basics by Morgen Witzel (University of Exeter, UK)

Accessible and easy to read guide in the best-selling Basics series
The ideal guide for beginners or non-specialists who need to grasp the fundamentals of management
User-friendly approach, including features such as key terms for each chapter, chapter summaries and annotated suggestions for further reading
Draws on many examples from around the world including North America (such as Enron, Coca Cola and General Motors)
Interdisciplinary appeal - will also sell to the Leisure & Tourism market, Arts Management and Media Management markets
New edition includes the topics of globalisation, CSR, entrepreneurship, sustainability, risk, resilience and disaster management

About Morgen Witzel (University of Exeter, UK)

Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).

Table of Contents

1. Introduction: what is management? 2. Strategy 3. Managing people 4. Managing organizations 5. Production 6. Marketing 7. Finance 8. Knowledge and technology 9. Globalization and culture 10. The manager

Additional information

Management: The Basics by Morgen Witzel (University of Exeter, UK)
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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