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Lend Me Your Ears By Max Atkinson

Lend Me Your Ears by Max Atkinson

Condition - Very Good
$17.19
9 in stock

Summary

Using extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more.

Lend Me Your Ears Summary

Lend Me Your Ears: All you need to know about making speeches and presentations by Max Atkinson

The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more! With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area.

Lend Me Your Ears Reviews

"There was scarcely a single major speech, in my eleven years as leader of the Liberal Democrats that I mad without benefiting from Max's personal advice and help. 'Lend Me Your Ears' includes many new insights into the art of effective speaking, and will be invaluable to all those interested in making words count and using verbal communication to influence people." * Paddy Ashdown *
"Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes and compositions. They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn." * Michael Sheehan, Speech coach to Clinton *

About Max Atkinson

Max Atkinson is a Visiting Professor at the Henley Management College, and runs a consultancy specialising in public speaking and presentation skills. In 1985, he ran a seminar on speech writing in the Reagan White House and, from 1987 to 1999, was a close advisor to Paddy Ashdown, former leader of the Liberal Democrats.

Additional information

GOR001382084
9780091894795
0091894794
Lend Me Your Ears: All you need to know about making speeches and presentations by Max Atkinson
Used - Very Good
Paperback
Ebury Publishing
2004-09-02
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Lend Me Your Ears