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Media Effects Mary Beth Oliver (The Pennsylvania State University, USA)

Media Effects By Mary Beth Oliver (The Pennsylvania State University, USA)


"First edition published by McGraw-Hill 2002. Third edition published by Routledge 2008."

Media Effects Summary

Media Effects: Advances in Theory and Research by Mary Beth Oliver (The Pennsylvania State University, USA)

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students.

This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.

The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

About Mary Beth Oliver (The Pennsylvania State University, USA)

Mary Beth Oliver is the Bellisario Professor of Media Studies in the Bellisario College of Communications at Pennsylvania State University, USA, where she also serves as Co-Director of the Media Effects Research Laboratory. Arthur A. Raney is the James E. Kirk Professor of Communication in the College of Communication and Information at Florida State University, USA. Jennings Bryant is CIS Distinguished Professor Emeritus at the University of Alabama, USA.

Table of Contents

1. A History of Media Effects Research Traditions

Peter Vorderer, David W. Park, and Sarah Lutz

2. Media Effects Theories: An Overview

Patti M. Valkenburg and Mary Beth Oliver

3. The World of News and Politics

Yariv Tsfati and Nathan Walter

4. News Framing Theory and Research

David Tewksbury and Dietram A. Scheufele

5. Cultivation Theory, Media, Stories, Processes, and Reality

Rick Busselle and Jan Van den Bulck

6. Media Priming and Accessibility

David R. Ewoldsen and Nancy Rhodes

7. Social Cognitive Theory

Marina Krcmar

8. Currents in the Study of Persuasion

James Price Dillard

9. Narrative Effects

Melanie Green, Helena Bilandzic, Kaitlin Fitzgerald, and Elaine Paravati

10. Media Choice and Selective Exposure

Silvia Knobloch-Westerwick, Axel Westerwick, and Daniel J. Sude

11. Media and Emotion

Robin L. Nabi

12. Media, Identity, and the Self

Jonathan Cohen, Markus Appel, and Michael D. Slater

13. Media Psychophysiology and Neuroscience: Bringing Brain Science into Media Processes and Effects Research

Paul D. Bolls, Rene Weber, Annie Lang, and Robert F. Potter

14. Media Violence and Aggression

Jessica Taylor Piotrowski and Karin M. Fikkers

15. Media and Sexuality

Paul Wright

16. Media Stereotypes: Content, Effects, and Theory

Travis L. Dixon

17. Eudaimonia as Media Effect

Arthur A. Raney, Mary Beth Oliver, and Anne Bartsch

18. Advertising Effects and Advertising Effectiveness

Louisa Ha

19. Educational Media for Children

Amy B. Jordan and Sarah E. Vaala

20. Media Effects and Health

Jessica G. Myrick

21. Entertainment and Enjoyment as Media Effect

Arthur A. Raney and Jennings Bryant

22. Video Games

Christoph Klimmt and Daniel Possler

23. Psychological Effects of Interactive Media Technologies: A Human-Computer Interaction (HCI) Perspective

S. Shyam Sundar and Jeeyun Oh

24. Social Media

Jesse Fox and Bree McEwan

25. Effects of Mobile Communication: Revolutions in an Evolving Field

Scott W. Campbell and Rich Ling

26. Virtual Reality in Media Effects

Sriram Kalyanaraman and Jeremy Bailenson

27. Cross-Cultural Media Effects Research

Jinhee Kim and Kimin Eom

Additional information

Media Effects: Advances in Theory and Research by Mary Beth Oliver (The Pennsylvania State University, USA)
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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