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McCormack on Selling By Mark H. McCormack

McCormack on Selling by Mark H. McCormack

Condition - Very Good
$11.99
Only 3 left

Summary

Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale, and argues that everyone was "born to sell". The book concludes with a chapter in "test" form so that readers can monitor their own progress.

McCormack on Selling Summary

McCormack on Selling by Mark H. McCormack

Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale. He describes how to identify a customer, reach the customer, and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and argues that everyone was "born to sell". It shows how to assess where one is in the sales process, warns of the seven sins of salesmanship, and concludes with a chapter in "test" form so that readers can monitor their own progress. McCormack is the author of "What They Don't Teach You at Harvard Business School".

Additional information

GOR001389995
9780099536512
009953651X
McCormack on Selling by Mark H. McCormack
Used - Very Good
Paperback
Cornerstone
1996-06-20
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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