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Business Economics : Concepts and Cases Malcolm Greenwood

Business Economics : Concepts and Cases By Malcolm Greenwood

Business Economics : Concepts and Cases by Malcolm Greenwood


$17.19
Condition - Good
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Summary

Examining the role of economics in business decision-making, this text is aimed at first year business undergraduate and MBA courses. It covers the concepts and uses a case study approach to illustrate their relevance to the business environment.

Business Economics : Concepts and Cases Summary

Business Economics : Concepts and Cases: Concepts and cases by Malcolm Greenwood

Examining the role of economics in business decision-making, this text is aimed at first year business undergraduate and MBA courses. It covers the concepts and uses a case study approach to illustrate their relevance to the business environment. Important Japanization developments in industrial economics, such as Game Theory and the economics of TQM, are included.

Table of Contents

Part 1: 1 The basic economic problem - scarcity and choice 2 Markets versus planners - contrasting role of entrepreneurs and state 3 Modelling the market mechanism - basic supply and demand theory 4 Building a model of the firm 5 The spectrum of market structures 6 Market structure 7 Market conduct 8 Market performance 9 Game theory and new industrial economics 10 The economics of total quality management 11 The UK economy 12 An imported revolution 13 The state and industry. Part 2: How to tackle case study analysis. Part 3: Cases (21 cases).

Additional information

GOR010744711
9781861520487
1861520484
Business Economics : Concepts and Cases: Concepts and cases by Malcolm Greenwood
Used - Good
Paperback
Cengage Learning EMEA
1997-09-15
370
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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