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Marketing Case Studies Lester Massingham

Marketing Case Studies By Lester Massingham

Marketing Case Studies by Lester Massingham


$15.49
Condition - Very Good
Only 1 left

Summary

Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encounter, and suggests solutions.

Marketing Case Studies Summary

Marketing Case Studies: How to Tackle Them - How to Answer Them by Lester Massingham

Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encounter, and suggests solutions. Fully worked examples and specimen answers are included. The case studies themselves cover the practice of marketing, sales management, international marketing, marketing planning and control, and marketing communications.

Table of Contents

Part 1 How to pass the mini-case: the mini-case studies - what to expect; tackling mini-cases; answering the mini-case - worked examples of mini-cases; writing reports for mini-case studies; mini-case failure - how to minimize it. Part 2 Mini-cases - examples and answers: certificate level - selected mini-cases; diploma level - selected mini-cases; certificate level - selected mini-case specimen answers; diploma level - mini-case specimen answers.

Additional information

GOR002782614
9780750620116
0750620110
Marketing Case Studies: How to Tackle Them - How to Answer Them by Lester Massingham
Used - Very Good
Paperback
Taylor & Francis Ltd
19950830
214
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Case Studies