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Audience Responses To Media Diversification Lee B. Becker

Audience Responses To Media Diversification By Lee B. Becker

Audience Responses To Media Diversification by Lee B. Becker


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Audience Responses To Media Diversification Summary

Audience Responses To Media Diversification: Coping With Plenty by Lee B. Becker

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Audience Responses To Media Diversification Reviews

All of the chapters offer very useful data and insights on audience uses and media penetration....a very solid and informative volume of results and insights on the topic, how audiences respond to increasing diversity in broadcast television, cable television and VCRs.
-International Journal of Public Opinion Research

...a thought-provoking contribution to a new media literature...
-Journal of Broadcasting & Electronic Media

Becker and Schoenbach have laid an excellent foundation, which I recommend to anyone with an interest in television and horizons wider than his or her country.
-Journal of Communication

Table of Contents

Contents: L.B. Becker, K. Schoenbach, When Media Content Diversifies: Anticipating Audience Behaviors. F. Olderaan, N. Jankowski, The Netherlands: The Cable Replaces the Antenna. R. Bouillin-Dartevelle, Belgium: Language Division Internationalized. B. Gunter, The UK: Measured Expansion on a Variety of Fronts. J.M. Wober, The UK: The Constancy of Audience Behavior. U. Johnsson-Smaradgi, Sweden: Opening the Doors--Cautiously. H. Bonfadelli, W. Haettenschwiler, Switzerland: A Multilingual Culture Tries to Keep Its Identity. I. Pailliart, France: Experimenting with Pay TV and Viewdata. E. Noelle-Neumann, R. Schulz, Federal Republic of Germany: Social Experimentation with Cable and Commercial Television. A. Kutteroff, B. Pfetsch, K. Schoenbach, Federal Republic of Germany: Developing the Entertainment Option. P. Martini, G. Mazzoleni, Italy: A Broadcast Explosion. R.W. Blood, Australia: Hollywood Goes Down Under and Out Back. G. Lealand, New Zealand: The VCR Is the Only Alternative. L.B. Becker, P.J. Creedon, R.W. Blood, E.S. Fredin, United States: Cable Eases Its Way into the Household. V.M. Sparkes, J.P. Delbel, United States: Changing Perceptions of Television. K. Schoenbach, L.B. Becker, The Audience Copes with Plenty: Patterns of Reactions to Media Changes.

Additional information

NLS9780415516228
9780415516228
0415516226
Audience Responses To Media Diversification: Coping With Plenty by Lee B. Becker
New
Paperback
Taylor & Francis Ltd
2011-12-02
394
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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