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Developing New Products and Services: Learning, Differentiation, and Innovation Lawrence Sanders

Developing New Products and Services: Learning, Differentiation, and Innovation By Lawrence Sanders

Developing New Products and Services: Learning, Differentiation, and Innovation by Lawrence Sanders


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Summary

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process.

Developing New Products and Services: Learning, Differentiation, and Innovation Summary

Developing New Products and Services: Learning, Differentiation, and Innovation by Lawrence Sanders

This outstanding contribution to market research focuses on the upfront activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering.

A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.

Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.

About Lawrence Sanders

Lawrence Sanders Buffalo, NY; Professor in the Department of Management Science and Systems in the School of Management; State University of New York at Buffalo.

Additional information

NLS9781606492413
9781606492413
1606492411
Developing New Products and Services: Learning, Differentiation, and Innovation by Lawrence Sanders
New
Paperback
Business Expert Press
2011-11-16
340
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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