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The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition Kenneth Davis

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition By Kenneth Davis

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition by Kenneth Davis


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Summary

In the workplace, your writing speaks volumes about you. Whether you're crafting a three-line message or a 300-page report, you need to write in a polished, professional way-regardless of your position or profession. This book helps you supercharge your writing skills.

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition Summary

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition by Kenneth Davis

Supercharge your writing skills . . . by the end of the week!

In the workplace, your writing speaks volumes about you. Whether you're craftinga three-line message or a 300-page report, you need to write in a polished, professionalway-regardless of your position or profession.

The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting course teaches you how to:
  • SEIZE READERS' INTEREST INSTANTLY
  • ELIMINATE NONSPECIFIC WORDS AND PHRASES
  • MANAGE CROSS-CULTURAL WRITING
  • CRAFT COMPELLING ONLINE COPY
  • CREATE POWERFUL PRESENTATIONS

Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!

About Kenneth Davis

Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

Table of Contents

Introduction; Chapter 1. Find the We: Manage Your Relationship with Your Reader; Chapter 2. Make Holes, Not Drills: Manage with Purpose; Chapter 3. Get Your Stuff Together: Manage Your Information; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Chapter 7. Signal Your Turns: Manage Your Paragraphs; Chapter 8. Say What You Mean: Manage Your Subjects and Verbs; Chapter 9. Pay Per Word: Manage Your Sentence Economy; Chapter 10. Translate Into English: Manage Your Word Choices; Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and MechanicsChapter 12. Evaluate Your Writing Process; Chapter 13. Writing; Chapter 14. Writing to Sell; Chapter 15/ Writing for Presentations; Chapter 16. Writing Across Cultures; AppendixesChapter Review Answers; Resources and Information; Index; Final Examination

Additional information

GOR010213379
9780071738262
0071738266
The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition by Kenneth Davis
Used - Good
Paperback
McGraw-Hill Education - Europe
20100416
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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