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Good Money Jonathan Self

Good Money By Jonathan Self

Good Money by Jonathan Self


$15.99
Condition - Very Good
Only 2 left

Summary

A practical guide to how to conceive, launch and grow a successful ethical start-up.

Good Money Summary

Good Money: Become an Ethical Entrepreneur by Jonathan Self

Ethical and socially responsible businesses have made a significant impact over the past decade, social entrepreneurs and others being drawn by the bigger profits and greater robustness that ethical businesses offer during times of economic downturn. And there is a public fascination for mould-breaking businesses that disrupt established models in particular sectors of the market.

At the core of Jonathan Self's book is an account of the author's own experiences of an successful ethical business start-up - Honey's Real Dog Food, which makes raw dog food from organically sourced ingredients. This is a company that gives away a substantial percentage of its profits to charity, whose advertising budget is nil because all of its custom comes via word of mouth, which recruits staff at parties and whose staff choose which hours they wish to work.

Good Money Reviews

'An upbeat, chatty and practical guide to "become an ethical entrepreneur, change the words and feel better"' New Internationalist.
'This entertaining read provides much (raw) food for thought' Campden FB.

About Jonathan Self

Jonathan Self is an author, journalist and entrepreneur, and the author of The Teenager's Guide to Money, Honey's Natural Feeding Handbook for Dogs, and Emerald, a guide to the world's emerald trade.

Additional information

GOR008608767
9781786691163
1786691167
Good Money: Become an Ethical Entrepreneur by Jonathan Self
Used - Very Good
Hardback
Head of Zeus
2017-08-10
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Good Money