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The Fundamentals and Practice of Marketing John Wilmshurst

The Fundamentals and Practice of Marketing By John Wilmshurst

The Fundamentals and Practice of Marketing by John Wilmshurst


$20.89
Condition - Very Good
Only 2 left

Summary

Written for the Fundamentals of Marketing and Practice of Marketing papers of the CIM Certificate Examination, this book sets out the basic principles of marketing and their application to modern business practice.

The Fundamentals and Practice of Marketing Summary

The Fundamentals and Practice of Marketing by John Wilmshurst

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Table of Contents

Part 1 The fundamentals of marketing: what marketing is all about; gathering facts for marketing; the right mixture and the vital spark; the ever-changing product; the search for new products; where price comes in; getting the goods to the customers; the message and the medium; where the marketing department comes in; the changing climate of marketing. Part 2 The practice of marketing: what marketing research can do; how marketing research works; how personal selling works; how selling is managed; what advertising and sales promotion can do; how the advertising business works; how sales promotion works; how international marketing works; how marketing planning works.

Additional information

GOR006079268
9780750609975
0750609974
The Fundamentals and Practice of Marketing by John Wilmshurst
Used - Very Good
Paperback
Taylor & Francis Ltd
19950322
324
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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