STAKE IN TOMORROW by John Marsh
Today's business leaders are subject to ever-increasing pressures to deliver more for less. Expectations of stakeholders are increasing and the only way to ensure more ownership is to involve those diverse groups, with differing wants and needs, throughout planning, delivery and review of products and services. It is important to ensure that real results are sustainable over the long term. Ever-increasing rates of change in technology, economic and social conditions, along with turbulent political environments, mean that leaders are trying to manage complex issues and processes in very difficult circumstances. This text is written for business leaders who find themselves in charge of organizations, partnerships of organizations or one-off projects that require stakeholder involvement. It offers practical support and ideas for this group, with a rigorous framework of principles and methods.