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The Retailing Reader John Dawson

The Retailing Reader By John Dawson

The Retailing Reader by John Dawson


$24.39
Condition - Very Good
Only 1 left

Summary

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. This volume examines the key themes in contemporary retailing.

The Retailing Reader Summary

The Retailing Reader by John Dawson

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.





Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:









  • consumers and shoppers


  • retail branding and marketing


  • merchandising and buying;


  • strategy, power and policy


  • international retailing.






Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.





The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

About John Dawson

John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s. Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum. Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.

Table of Contents

Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing

Additional information

GOR005996670
9780415356398
0415356393
The Retailing Reader by John Dawson
Used - Very Good
Paperback
Taylor & Francis Ltd
2008-04-07
474
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Retailing Reader