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Political Public Relations Summary

Political Public Relations: Concepts, Principles, and Applications by Jesper Stromback (Mid Sweden University, Sundsvall, Sweden)

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.

The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research.

This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.

About Jesper Stromback (Mid Sweden University, Sundsvall, Sweden)

Jesper Stroemback is professor in journalism and political communication at the Department of Journalism, Media and Communication at the University of Gothenburg, Sweden. Spiro Kiousis, Ph.D., APR, is a professor of public relations and executive associate dean in the College of Journalism and Communications at the University of Florida, USA.

Table of Contents

1. Defining and Mapping the Field of Theory and Research on Political Public Relations

Jesper Stroemback and Spiro Kiousis

2. Political Public Relations in History: Historical Roots and Scholarly Foundations

Diana Knott Martinelli

3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses

Shannon A. Bowen and Yicheng Zhu

4. Digital Political Public Relations

Kaye D. Sweetser

5. Political Public Relations and Relationship Management: Foundations and Challenges

Trent Seltzer

6: The News Management Function of Political Public Relations

Philip Arceneaux, Jonathan Borden, and Guy Golan

7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact

Viorela Dan, Oyvind Ihlen, and Ketil Raknes

8. Government Communication and Political Public Relations

Karen Sanders

9. Political Public Relations and Election Campaigning

Darren Lilleker

10. Political Public Relations and Crisis Communication: A Public Relations Perspective

W. Timothy Coombs

11. Presidential Public Relations in the United States

Matthew Eshbaugh-Soha

12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management

Damion Waymer and Robert L. Heath

13. Political Public Relations and Lobbying: It's about Shaping Public Discourse

Kati Tusinski Berg and Sarah Bonewits Feldner

14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective

Jian Wang and Aimei Yang

15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management

Erich J. Sommerfeldt and Aimei Yang

16. Political Public Relations of Underrepresented groups

Elizabeth L. Toth

17. New Challenges for Political Public Relations Professionals in the Era of Social Media

Kara Alaimo

18. Political Public Relations: Looking Back, Looking Forward

Spiro Kiousis, Jesper Stroemback, and Pamala Proverbs

Additional information

Political Public Relations: Concepts, Principles, and Applications by Jesper Stromback (Mid Sweden University, Sundsvall, Sweden)
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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