Name: Political Public Relations By Jesper Stromback (University of Gothenburg, Sweden)
SKU: 9781138484054
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Political Public Relations Summary

Political Public Relations: Concepts, Principles, and Applications by Jesper Stromback (University of Gothenburg, Sweden)

A specific look at political public relations, helping students understand how theories of public relations tie into political campaigns and what constituents see in the media.
Tying into current political events, it is incredibly timely given current political atmosphere.
New chapters on lobbying, activism and underrepresented groups bring the material fully up to date and relevant for today's students.

About Jesper Stromback (University of Gothenburg, Sweden)

Jesper Stroemback is professor in journalism and political communication at the Department of Journalism, Media and Communication at the University of Gothenburg, Sweden.

Spiro Kiousis, Ph.D., APR, is a professor of public relations and executive associate dean in the College of Journalism and Communications at the University of Florida, USA.

1. Defining and Mapping the Field of Theory and Research on Political Public Relations 2. Political Public Relations in History: Historical Roots and Scholarly Foundations 3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses 4. Digital Political Public Relations 5. Political Public Relations and Relationship Management: Foundations and Challenges 6: The News Management Function of Political Public Relations 7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact 8. Government Communication and Political Public Relations 9. Political Public Relations and Election Campaigning 10. Political Public Relations and Crisis Communication: A Public Relations Perspective 11. Presidential Public Relations in the United States 12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management 13. Political Public Relations and Lobbying: It's about Shaping Public Discourse 14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective 15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues Management 16. Political Public Relations of Underrepresented Groups 17. New Challenges for Political Public Relations Professionals in the Era of Social Media 18. Political Public Relations: Looking Back, Looking Forward

Additional information

Sku

NLS9781138484054

ISBN 13

9781138484054

ISBN 10

1138484059

Title

Political Public Relations: Concepts, Principles, and Applications by Jesper Stromback (University of Gothenburg, Sweden)

Author

Jesper Stromback (University of Gothenburg, Sweden)

Series

Routledge Communication Series

Condition

New

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

2019-08-14

Number of pages

398

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Political Public Relations Jesper Stromback (University of Gothenburg, Sweden)

Political Public Relations by Jesper Stromback (University of Gothenburg, Sweden)

Summary

Political Public Relations Summary

Political Public Relations: Concepts, Principles, and Applications by Jesper Stromback (University of Gothenburg, Sweden)

About Jesper Stromback (University of Gothenburg, Sweden)

Table of Contents

Additional information

Customer Reviews - Political Public Relations