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Business for Punks James Watt

Business for Punks By James Watt

Business for Punks by James Watt


$14.99
Condition - Very Good
<20 in stock

Business for Punks Summary

Business for Punks: Break All the Rules - the BrewDog Way by James Watt

BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog.

Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

About James Watt

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

Additional information

GOR008204307
9780241290118
0241290112
Business for Punks: Break All the Rules - the BrewDog Way by James Watt
Used - Very Good
Paperback
Penguin Books Ltd
2016-11-24
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business for Punks