Cart
Free Shipping in Australia
Proud to be B-Corp

Business for Punks James Watt

Business for Punks By James Watt

Business for Punks by James Watt


$20.49
Condition - Very Good
5 in stock

Summary

From finances to marketing, this is an anarchic, indispensable guide to thriving on your own terms.

Business for Punks Summary

Business for Punks: Break All the Rules - the BrewDog Way by James Watt

BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

Business for Punks Reviews

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom * The Scotsman *
An idiosyncratic guide for budding entrepreneurs * Financial Times *
An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms * Scunthorpe Telegraph *
A manual for entrepreneurs * Marketing Magazine *
[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of GBP50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea * The Times 'book of the week' *
BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too. * Will King, founder of King of Shaves *
The punk rock approach to doing business * British Airways' Business Life *
Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms * Hospitality and Catering News *

About James Watt

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

Additional information

GOR007228167
9780241202890
0241202892
Business for Punks: Break All the Rules - the BrewDog Way by James Watt
Used - Very Good
Hardback
Penguin Books Ltd
2015-11-05
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business for Punks