This handbook focuses on the strategic process and the many problems which may be encountered in both formulating and implementing a particular business strategy. Using seven authentic major studies conducted over 15 years, business consultant Ivor Kenny, seeks to make readers think deeply about the nature of leadership and the responsibility of the office of CEO. He seeks to show that even the most diverse of businesses share common problems in developing and implementing strategy and, having diagnosed the malady, to offer accessible and practical remedies.