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Strategic Marketing Decisions By Isobel Doole

Strategic Marketing Decisions by Isobel Doole

Condition - Good
22,49 $
Out of stock

Summary

Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam.

Strategic Marketing Decisions Summary

Strategic Marketing Decisions: 2007/08 by Isobel Doole

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 edition contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Strategic Marketing Decisions module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Table of Contents

Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.

Additional information

GOR002254751
9780750684156
0750684151
Strategic Marketing Decisions: 2007/08 by Isobel Doole
Used - Good
Paperback
Taylor & Francis Ltd
2007-06-29
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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