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The Business Environment By Ian Brooks

The Business Environment by Ian Brooks

Condition - Very Good
5 in stock


An introductory text book aimed at students studying business context and organizational and enviroment modules, as part of business studies of management course. Each chapter looks first at environmental characteristics, then how these forces influence organizations.

The Business Environment Summary

The Business Environment: Challenges and Changes by Ian Brooks

The second edition of The Business Environment: Challenges and Changes, is aimed at students following business context and organisational environment modules as part of a Business Studies or Management undergraduate course or diploma. Each chapter is structured to look first at the environmental characteristics and then at how these forces influence organisations. Specific learning outcomes are provided together with questions, summaries and exercises.

Table of Contents

Preface Part I: The Business Environment 1. Environmental Forces 2. The Competitive Environment 3. The International Economic Environment 4. The Technological Environment 5. The Social and Demographic Environment 6. The Ecological Environment 7. The Political and Legal Environment 8. The Public Sector Environment 9. Challenges and Changes Part II: Case Studies 1. Growth and Dynamism in Higher Education; The Case of University College Northampton 2. Unilever 3. South-East Asia; Boom to Bust 4. Europe's Largest Employer; The National Health Service 5. HP Bulmer Holdings PLC; Living with New Realities 6. Environment and Competition; The Case of Scania 7. Book Retailing; The Storm after the Calm 8. Responses to Change in the Business Environment; The Case of Rugby League Football 9. The Hotel Industry; An Anglo-French Perspective Index

Additional information

The Business Environment: Challenges and Changes by Ian Brooks
Used - Very Good
Pearson Education Limited
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Business Environment