The Ultimate Guide to Sport Event Management and Marketing by GRAHAM
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The Ultimate Guide to Sport Event Management and Marketing
The Ultimate Guide to Sport Event Management and Marketing
The Ultimate Guide to Sport Event Management and Marketing Summary
Table of Contents
Part I: The Role and Scope of Sports Events.Emerging Opportunities.Critical Planning to Master the Game.Designing, Planning and Controlling Event Logistics.Hospitality and Protocol in Sport.Negotiations and Contracts.Risk Management.The Athlete as a Sport Celebrity.Television, Media, Marketing Part I: Photo Finish.Part II: Practical Methods for Achieving Success.How to Achieve Funding, Sponsorship, and Profitability.Merchandising.Outdoor Sport Events.Indoor Sport Events.Public and Private Sport Events.Charitable Events.Closing Ceromonies Part II: Photo Finish.Part III: Appendices.
Additional information
CIN0786302445A
9780786302444
0786302445
The Ultimate Guide to Sport Event Management and Marketing by GRAHAM
Used - Well Read
Hardback
McGraw-Hill Education - Europe
19950119
383
N/A
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