Crossing the Chasm GA Moore

Name: Crossing the Chasm By GA Moore
SKU: 9781841120638
Price: 15.49 AUD
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Crossing the Chasm by GA Moore

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$15.49

Condition - Very Good

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Summary

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Crossing the Chasm Summary

Crossing the Chasm by GA Moore

Crossing the Chasm Reviews

Crossing the Chasm sollte die Bibel sein fA1/4r High-Tech Unternehmen auf der Suche nach LAsungsmAglichkeiten fA1/4r ihre Marketing- und Vertriebsprobleme. Robert K. Weller, Senior Vice President, North American Business Group

About GA Moore

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Additional information

Sku

GOR001348954

ISBN 13

9781841120638

ISBN 10

1841120634

Title

Crossing the Chasm by GA Moore

Author

GA Moore

Condition

Used - Very Good

Binding type

Paperback

Publisher

John Wiley and Sons Ltd

Year published

19980801

Number of pages

238

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us