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Service Innovation Esam Mustafa

Service Innovation By Esam Mustafa

Service Innovation by Esam Mustafa


Summary

This book discusses the impact of managerial practices and organizational culture on developing and implementing innovation in service organizations. The book seeks broader explanation and understanding of service innovation performance in the context of different service organizations types.

Service Innovation Summary

Service Innovation by Esam Mustafa

This book looks at service innovation, service industries, and innovation performance in services.

It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation.

The book will be useful for academics interested in service innovation as well as practitioners in the service business.

About Esam Mustafa

Esam Mustafa is Professor at the Department of Management and Law at Vancouver Island University. He is also Academic Expert at the Department of Economics, Finance and Operations Management at Athabasca University. He is Chartered Manager, Operation Manager, Project Manager and Business Researcher with demonstrated working experience in the Higher Education and Management industries.

Table of Contents

1. What is service? 2. What is innovation? 3. Innovation in service 4. Service innovation performance 5. The future of service innovation
Index

Additional information

GOR012398988
9780367671570
0367671573
Service Innovation by Esam Mustafa
Used - Very Good
Paperback
Taylor & Francis Ltd
20201218
102
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Service Innovation