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The Price of Global Health Ed Schoonveld

The Price of Global Health By Ed Schoonveld

The Price of Global Health by Ed Schoonveld


$68.99
Condition - Very Good
Out of stock

Summary

Ed Schoonveld explains how pharmaceutical prices are determined in a complex global player environment and what factors influence the process. The Price of Global Health is the first book of its kind: an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access.

The Price of Global Health Summary

The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation by Ed Schoonveld

Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments continues to rise as unhealthy lifestyles cause further increases in diabetes and cardiovascular disease. Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical industry. How should drug prices be set and what does it mean for patients? Why do governments increasingly get involved, and what is its impact on the global competitive environment? How can a life-saving industry have a poorer image than gun and tobacco industries, whose products are associated with death? Ed Schoonveld explains how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process. His insights will help a wide range of audiences, from healthcare industry professionals to policy makers and the broader public, to gain a better understanding of this highly complex and emotionally charged field. The Price of Global Health is recognized as a valued and unique reference book that covers a complete array of topics related to global pharmaceutical pricing. It contains an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. It is a much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Furthermore, many country chapters have been substantially updated to reflect changes in the healthcare systems, including the Affordable Care Act in the US, AMNOG in Germany, medico-economic requirements in France and many other country-specific changes. Lastly, almost every chapter has been updated with new examples and illustrations.

The Price of Global Health Reviews

This book should be on the shelves of every pharmaceutical company executive - in whatever discipline - and will prove invaluable to anyone interested in providing and financing modern health care.' Dr Joe Zammit-Lucia, President and CEO, Cambridge Pharma Consultancy 'This book is fantastic! ...People will love it. It's very well suited for a broad audience from student to professionals to non experts and will hopefully be useful to demystify the subject a little. ...THE pharma pricing book!' Ulf Staginnus, Head, Pricing Health Economics and Outcome Research, Novartis Oncology, Europe'Ed Schoonveld does an extraordinary job of making one of the most complex and vital topics in the industry intelligible to both new and experienced audiences. Best of all, he leverages case studies and straightforward frameworks to provide a pragmatic approach for mastering the theory of global pricing and access. I keep his book in easy reach for my own reference or to share with others.'Susanne Laningham, Executive Director Global Value Access & Policy, Amgen Inc.

About Ed Schoonveld

Ed Schoonveld is one of the leading experts in Global Pharmaceutical Pricing and Market Access. He has unparalleled experience as head of Global Market Access and Pricing functions in Wyeth, Lilly and BMS, and as a consulting leader in Cambridge/IMS and a number of other organizations. Ed is providing strategic consulting and research solutions to healthcare industry clients as Managing Principal and Practice Leader for the Market Access and Pricing practice at ZS Associates.

Table of Contents

Contents: Foreword, Andrea Mantovani; Preface; Introduction. Part A Drug Market Access and Pricing Basics: The drug pricing challenge; Payers; Fundamentals of pricing; Reference-based pricing; Health outcomes and health economics; Features, benefits, value and price. Part B Structured Market Access and Pricing Approaches: Pricing and drug development; Payer segmentation; Key situation factors: the PODiUM approach; The BEST PRICE framework to market access and pricing; Payer value story. Part C Developing an Integrated Global Strategy: Developing a global pricing strategy; Public policy and ethical considerations; Oncology and orphan drugs; Payer and pricing research. Part D Market Access and Pricing Strategy Implementation: Corporate market access and pricing function; Market access and pricing negotiations; Risk sharing and managed entry agreements. Part E Key Healthcare Systems: United States; Canada; France; Germany; Italy; Spain; UK; Japan; Australia; Brazil; China; India; South Korea. References; Index.

Additional information

GOR009759291
9781472438805
1472438809
The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation by Ed Schoonveld
Used - Very Good
Hardback
Taylor & Francis Ltd
20141128
494
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Price of Global Health