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Green Giants E. Williams

Green Giants By E. Williams

Green Giants by E. Williams


$36.99
Condition - Very Good
5 in stock

Summary

You don't have to choose between acting sustainably and profiting wildly! Learn the secrets of these companies who have shattered that myth.

Green Giants Summary

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses by E. Williams

Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow.

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones.

Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:

  • The Iconoclastic Leader
  • Disruptive Innovation
  • A Higher Purpose
  • Built In, Not Bolted On
  • Mainstream Appeal
  • New Behavioral Contract

Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

About E. Williams

E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.

Table of Contents

Contents

Introduction: Billion with a B

Chapter 1. The Iconoclastic Leader

Chapter 2. Disruptive Innovation

Chapter 3. A Higher Purpose

Chapter 4. Built In, Not Bolted On

Chapter 5. Mainstream Appeal

Chapter 6. A New Behavioral Contract

Conclusion

Index

Additional information

GOR007239735
9780814436134
0814436137
Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses by E. Williams
Used - Very Good
Hardback
HarperCollins Focus
20180316
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Green Giants