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The Audience in the News Dwight DeWerth-Pallmeyer

The Audience in the News By Dwight DeWerth-Pallmeyer

The Audience in the News by Dwight DeWerth-Pallmeyer


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Summary

This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

The Audience in the News Summary

The Audience in the News by Dwight DeWerth-Pallmeyer

In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news.

USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book:
* examines notions of audience and how they have been treated by academicians,
* presents a detailed description of the ways in which audience is embedded within the news construction process,
* presents a very representative set of journalistic news values,
* presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and
* seeks to summarize and position this study within the larger body of mass communication research.

Table of Contents

Contents: Introduction: How Audience Images Help Construct the News. The News Audience in Theory. The Tacit Audience in Newsmaking. The Tacit Audience in News Values: Timeliness, Proximity, Conflict, and Prominence. The Tacit Audience in the Master News Values: Interest, Importance, and Impact. The Audience From Different Organizational Levels. News to Touch the Audience.

Additional information

NLS9780805821116
9780805821116
0805821112
The Audience in the News by Dwight DeWerth-Pallmeyer
New
Paperback
Taylor & Francis Inc
1996-10-01
144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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