Far from being a fashion monograph, this book images Paul Smith's brain on to the page, presenting original and often humorous thoughts and ideas in shop windows, in advertising campaigns, in photographs and souvenirs brought back from world travels that became the inspiration for the look of the season. In addition to texts and images by Paul Smith himself, collaborations include: an account of his teenage obsession with cycling by Richard Williams, sports writer on the Guardian; a fiction by celebrated novelist James Flint; interviews with neuroscientist Dr Semir Zeki and curator Hans-Ulrich Obrist; two posters; and The Bunny, a comic book within the book, complete with a cryptic crossword, puzzles, a fold-out board game and illustrations by various acclaimed artists and designers.