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Managing Activism By Denise Deegan

Managing Activism by Denise Deegan

Condition - Very Good
$14.49
5 in stock

Summary

Converted Data is a discussion of how organizations should deal with activists and pressure groups. Denise Deegan believes that the way forward is for companies to understand the motives of activists and be prepared to deal with the methods they are likely to use.

Managing Activism Summary

Managing Activism: A Guide for Dealing with Activists and Pressure Groups by Denise Deegan

International research has shown that activism presents a growing threat to organizations. Activists can do untold damage to organizations - to its reputation, sales, profits, share price, employee satisfaction and more. So how should organizations deal with activists and pressure groups? Should they make efforts to take on board their criticism or take defensive action? Denise Deegan believes that the way forward is for companies to understand their motives and be prepared to deal with the methods they are likely to use.

About Denise Deegan

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

Table of Contents

The dynamics of pressure groups; possible responses and their effectiveness; the ideal approach; know the "enemy"; plan your approach; who is responsible?; relationship building; community relations; working with others; sponsorship; trade bodies; media relations; evaluation; risk communications; emergencies; summaries.

Additional information

GOR003037615
9780749434359
074943435X
Managing Activism: A Guide for Dealing with Activists and Pressure Groups by Denise Deegan
Used - Very Good
Paperback
Kogan Page Ltd
2001-01-01
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Managing Activism