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Exploring Innovation David Smith

Exploring Innovation By David Smith

Exploring Innovation by David Smith


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Exploring Innovation Summary

Exploring Innovation by David Smith

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

About David Smith

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Table of Contents


PART 1: What Is Innovation?
1Introduction
2Types of innovation
3Theories of innovation
PART 2: What Does Innovation Involve?
4Sources of innovation
5The process of innovation
6Value capture
7Intellectual property rights
PART 3: How Do You Manage Innovation?
8Innovation strategy
9Technological entrepreneurs
10Funding innovation
11Managing innovation
PART 4: Developments in Innovation
12Innovation offshoring
13Green innovation
14National innovation systems
References
Resources
Index

Additional information

NGR9780077158392
9780077158392
0077158393
Exploring Innovation by David Smith
New
Paperback
McGraw-Hill Education - Europe
2015-03-16
360
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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