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Ogilvy on Advertising David Ogilvy

Ogilvy on Advertising By David Ogilvy

Ogilvy on Advertising by David Ogilvy


$28.49
Condition - Very Good
<40 in stock

Summary

Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Ogilvy on Advertising Summary

Ogilvy on Advertising by David Ogilvy

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

About David Ogilvy

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.

Table of Contents

Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; What's wrong with advertising?; I predict 13 changes; Reading list; Index.

Additional information

GOR001645207
9781853756153
1853756156
Ogilvy on Advertising by David Ogilvy
Used - Very Good
Paperback
Welbeck Publishing Group
2007-03-01
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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