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Strategic Marketing Management David A. Aaker

Strategic Marketing Management By David A. Aaker

Strategic Marketing Management by David A. Aaker


$17.19
Condition - Very Good
Only 4 left

Summary

Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.

Strategic Marketing Management Summary

Strategic Marketing Management by David A. Aaker

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

Table of Contents

INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION. Implementation. Appendix: Planning Forms. Index.

Additional information

GOR002402765
9780471359951
0471359955
Strategic Marketing Management by David A. Aaker
Used - Very Good
Paperback
John Wiley and Sons Ltd
2003-04-04
338
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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