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Brand Leadership By David A. Aaker

Brand Leadership by David A. Aaker

Condition - Very Good
$11.99
Only 2 left

Summary

This work conceptualizes "brand architecture", examining how brands relate to each other and the dawn of Internet branding. It draws on more than 300 case studies of brand strategy from leading firms such as Ralph Lauren Polo Sport and Virgin Airlines.

Brand Leadership Summary

Brand Leadership: Building Assets in an Information Economy by David A. Aaker

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Additional information

GOR002043949
9780684866451
0684866455
Brand Leadership: Building Assets in an Information Economy by David A. Aaker
Used - Very Good
Hardback
Simon & Schuster Ltd
2000-06-05
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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