Let's Get it Started.: The Rise and Rise of the Black Eyed Peas by Daryl Easlea
Tells the full story from the backstreets of Los Angeles in the mid 1980s to the formation of the Black Eyed Peas and a record deal in the mid 1990s. The band's stratospheric rise following their landmark album Elephunk. How they have remained true to their hip-hop roots, worked with Oprah Winfrey and been credited by Al Gore as helping Barack Obama win the US Presidency. Discusses their global domination of the mainstream music market and their ability to communicate with an audience fascinated by CGI, video games and social networking.