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No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses Dan Kennedy

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses By Dan Kennedy

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by Dan Kennedy


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Summary

Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses Summary

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by Dan Kennedy

Be a Small Business with BIG IMPACT

Called the professor of harsh reality, Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

You Are in a Fight for Your Life.

As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

Covers:

  • 9 inconvenient truths of grassroots marketing
  • Zero-Based Marketing-the solution when you figure out traditional and non-traditional marketing is failing you
  • How to use the media as an extension of personality and of relationship-NOT a substitute for it
  • Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
  • On-site promotions-increase revenue without spending money, time or leaving your operation
  • How to use-and how to waste dollars on-the Internet and other technology

PLUS gain access to:

FREE - Glazer-Kennedy University Webinar Series
FREE - Elite Gold Insider's Circle Membership*
FREE - Income Explosion Guide & CD
FREE - Income Explosion FAST START Tele-Seminar

About Dan Kennedy

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Additional information

NGR9781599184395
9781599184395
1599184397
No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by Dan Kennedy
New
Paperback
Entrepreneur Press
20120216
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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