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Corporate Reputation and the News Media Craig Carroll

Corporate Reputation and the News Media By Craig Carroll

Corporate Reputation and the News Media by Craig Carroll


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Corporate Reputation and the News Media Summary

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets by Craig Carroll

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets - including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries.

Each chapter is structured to consider two to three hypotheses in the country under discussion, including:

  • the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition
  • the impact of media favorability on the public's organizational images of these firms
  • how media coverage of specific public issues and news topics relates to the associations people form of specific firms.

Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries' borders.

Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

About Craig Carroll

Craig E. Carroll (Ph.D., University of Texas at Austin) is Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.

Table of Contents

Introduction -- Craig Carroll, University of North Carolina at Chapel Hill

Section I: Corporate Reputation and the News Media in Developed Markets

United States -- Craig Carroll, University of North Carolina at Chapel Hill

Denmark-- Peter Kjaer, Copenhagen Business School, DK

Finland -- Vilma Luoma-aho, University of Jyvaskyla, FL

France -- Roei Davidson, University of Michigan

Germany *-- Guenter Bentele, University of Leipzig

Greece -- Philemon Bantimaroudis, University of the Aegean

Italy -- Davide Ravasi, Bocconi Business School, IT

Japan -- Toshio Takeshito, Meiji University, JP

Netherlands -- May-May Meijer, Free University of Amsterdam

Norway -- Peggy Simcic Bronn, BI Norwegian School of Management

Spain*-- Angel Arrese, Universidad de Navarra

Sweden -- Maria Grafstroem, Uppsala University, SV

Switzerland -- Mark Eisenegger, University of Zurich, CH

United Kingdom* --Kevin Money, Henley Management College

Australia -- Elizabeth Dougall, University of North Carolina

Section II: Corporate Reputation and the News Media in Emerging Markets

Argentina-- Federico Rey Lennon, Pontificia Universidad Catolica AR

Brazil-- Ana Luisa de Castro Almeida, Pontificia Universidade Catolica de Minas Gerais, BR

Chile-- Martin Kunc, Universidad Adolfo Ibanez, CL

China-- Lifeng Deng, Wuhan U, CN

Egypt -- Kevin L. Keenan, American University, Cairo, EG

India--PN Vasanti, Center for Media Research, IN

Israel-- Guy Golan, Seton Hall University

Russia-- Katerina Tsetsura, University of Oklahoma, RU

South Korea-- Heewon Cha, Ewha Women's University, SK

Turkey-- Serra Goerpe, Istanbul University, TK

Section III: Corporate Reputation and the News Media in Frontier Markets

Nigeria-- Tayo Otubanjo, MC Connect, NG

Slovenia-- Dejan Vercic, University of Ljubljana

United Arab Emirates-- Timothy Walters, Zayed University, IR

Section IV: Corporate Reputation and the News Media Around the World: Global Media Literacy

Summary and Future Research-- Craig Carroll, University of North Carolina at Chapel Hill

Additional information

NLS9780415871525
9780415871525
0415871522
Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets by Craig Carroll
New
Paperback
Taylor & Francis Ltd
2010-07-23
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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